Time saving tips for quicker content creation
Creating great content efficiently can sometimes feel tricky, but it doesn’t have to be - you can save time and make the process much smoother. In this blog I share strategies that I use with my clients and my own content creation to get things done quicker.
1. Plan
The first step to saving time is to have a plan. Start by mapping out your content calendar. Decide what themes or topics you want to cover each month, plan in sales, launches and anything else you have coming up and then break these down into weekly or daily posts. Knowing what you need to create ahead of time stops the last minute scramble and ensures your content is consistent and on brand.
2. Batch create
This isn’t for everyone but… batch creating can be a game changer. Set aside dedicated time each week or month to create multiple pieces of content in one go. Whether it's writing blog posts, designing social media graphics or recording Reels, doing it in batches allows you to get into a creative flow and be more efficient. Plus, you'll always have content ready to go, even on busy days.
3. Go with the flow
Stop overthinking! Sometimes we can be our own worst critics. Don’t get bogged down by perfectionism. It's important to remember that done is better than perfect. If you spend too much time second guessing yourself, you’ll never get your content out there. Trust your instincts, go with the flow and keep things simple.
4. Make a note of ideas as you get them
Inspiration can strike at any moment, so be ready to capture it. Keep a notebook handy or use an app like Evernote or Trello or Notes to jot down ideas as they come to you. Having a list of ideas to hand will make content creation much easier, and you’ll never be stuck staring at a blank page again.
5. Set realistic posting goals
It's easy to get caught up in the idea of posting daily, especially with so many social media “gurus” sharing this advice but if that’s not realistic for you, it can lead to burnout. Set manageable goals that fit your schedule. If you can only commit to one post a week, that’s perfectly fine. Consistency is key and one quality post per week is far better than none at all.
6. Repurpose your content
Make your content work harder for you by repurposing it. Turn a blog post into a series of social media posts, repurpose a Reel for Pinterest or compile several related social posts into a newsletter.
Take a look back and see what your best performing content was or think about the content you got the most enjoyment out of making. Is there anything you can repurpose, update or expand upon?
Repurposing content not only saves time but also helps reinforce your message across different platforms. Remember not everyone will see all your content so don’t worry about repeating yourself or that you’re annoying anyone.
7. Outsource your content creation
Sometimes the best way to save time is to delegate. If you find yourself overwhelmed or you’re just not enjoying it, consider outsourcing some or all of your content creation. Hiring a social media manager will free up your time to focus on other aspects of your business. Plus, we bring fresh ideas, our experience and expertise to the table.
So there you have it, my top tips for making content creation easier. Add them into your routine and I know you'll find that creating content becomes less of a chore and more of an enjoyable part of your business. Happy creating!
