Instagram & Pinterest Strategy

  • Are you ready to take your Instagram or Pinterest to the next level?

  • Do you know your way around these platforms but want to start joining the dots into a cohesive plan?

  • Do you want to get focussed on your values, your why and the people you want to connect with.?

  • Do you want to weave all this into your Instagram and Pinterest presence and enjoy showing up –

  • whatever that looks like for you?

  • Are you tired of the “rules” and one size fits all approach?

  • Do you want to stand out in a way that feels good to you and feel clarity and focus like you never have before?

  • Do you want your Instagram and Pinterest to be authentic and truly reflect you and your business?

  • Do you not want to outsource to someone else and risk losing your uniqueness, quirks, imperfections and

    important human touches that people relate to if someone else takes over.

  • Is trying to figure all this stuff out yourself not realistic either? Taking time and energy you don’t have.

You need a guide. A sounding board. An expert.

Someone to work with you to create a strategy that is 100% bespoke to you. A strategy you will help shape. A strategy that you can take away and fly with. A strategy that will get you discovered, grow your community and convert into sales.

I can help.

But…

If you want someone who will make false promises, set unrealistic goals, use unethical growth tactics and focus on vanity metrics then I’m definitely not the gal for you.

Together we go deep. We focus on community building and organic growth. We focus on creating the right foundations for your business to flourish on Instagram and Pinterest. We focus on how YOU feel about your business (this is so important, yet often so overlooked). We focus on how you want other people to feel about your business.

Don’t worry all the practical stuff and best practice will be in there too. This is your opportunity to grow and learn in whatever way feels comfortable for you.

I’ll be your guide and confidante. I’ll uncover and nurture your strengths while also encouraging you to step outside of your comfort zone. Don’t worry, I’ll be right there. I’ve got your back.

How will we do this?

Step 1

I’ll send you a whole heap of questions. Then we’ll have an initial call to go through your responses. This is where I really get to understand what makes you and your business tick. This is a two way conversation, it’s collaboration all the way.

Step 2

I’ll get to work creating your strategy, checking in with you regularly and probably asking more questions!

Your Instagram strategy will include:

  • Getting super clear on your values and how to make sure these shine through in everything you do on Insta

  • Setting head and heart goals and defining how you’ll measure your progress

  • A holistic look at your industry or niche to understand how you fit in that market

  • Getting super clear on who your audience are, what they need from you and how to talk to them

  • Instagram mindset and how to make it a positive space for you

  • An audit of your Instagram and how to make it a true representation of you and what you offer (including styling and branding advice if needed)

  • Nailing your content strategy where we cover identifying your content themes and how to create content that speaks to your audience (also includes content creation best practice and inspo)

  • How to build and nurture your community - collaboration over competition any day!

  • Recommendations for tried and tested tools and apps to manage your Insta

  • Any practical lessons you need – Reels/Stories/Canva… I’ve got you.

Your Pinterest strategy will include:

  • Getting super clear on your values and how to make sure these shine through in everything you do on Insta

  • Setting head and heart goals and defining how you’ll measure your progress

  • A holistic look at your industry or niche to understand how you fit in that market

  • Getting super clear on who your audience are, what they need from you and how to talk to them

  • Pinterest mindset and ethos and how to harness that for your business

  • A Pinterest profile audit or if you’re new to the platform, setting up your business profile and boards

  • SEO/Keyword research

  • Content strategy inc. detailed tutorial on pin types, pin content, pin descriptions, pinning schedule, keeping up with pin trends/content inspo all with examples and creation instructions

  • Getting familiar with your insights and using them to your advantage

Step 3

We’ll have a full review of the strategy together. This will take a minimum of 2 hours as I want to make sure you understand everything and are completely happy before you move on and start to bring your strategy to life. This is not a document for you to read and file away. Oh no, this is the start of something new and exciting!

At the end of our time together you’ll be confident, clear and super excited about your social media. You won’t need me any more (sob). Think of it like learning to ride a bike and taking your stabilisers off. Once you do, you go whizzing off and never look back. Remember how that felt? It’s waiting for you.

 

Is this option right for you?

Yes! If you want clarity, focus and an Instagram or Pinterest account you’re proud of. You’re ready to fly but just need a helping hand to get started from someone who cares about your small biz as much as you do.

 

Investment: £750 for an individual Instagram or Pinterest strategy or £1000 for a combined Instagram and Pinterest strategy (payment plans are available).

 

Sound good? Contact me today and let’s get those dates in the diary. I’m excited already!

“Kat was so thorough with my rebrand strategy. She did so much background research I honestly felt like she knew my 7 year old business as well as I did. She helped me fall back in love with my business, feel proud of it and be passionate about the future.”

Lucy - The Sewing Institute