How to create engaging Instagram carousel posts

Carousel posts are a great way to sell your products or services visually. They’ve super sharable and fun to create. Since lock down they’ve continued to grow in popularity and are getting pretty good reach and engagement right now.

Did you know though that there’s a really simple formula to creating carousels that keep people swiping? You need to follow a basic but effective structure to guide people through to your last slide and encourage them to take action.

Here’s how:

Slide 1

The cover. This is where you add your title. Be succinct and really clear what your carousel is about so people can scan the info on their Insta feeds quickly.

Slide 2

The introduction. Give an overview of what the carousel is about and how it's going to help people.

Slides 3 – 7

The information. Here's where you describe your product or service or convey information. You might not need to use all five slides. Stick to the point, no waffling! Keep the background of your carousel uncluttered and easy to read.

Slide 7 – 8

The transformation. Here's where you tell people what the transformation will be if they buy your product or service or absorb the information you're sharing.

Slide 9

The Summary. Summarise everything you've covered in your carousel so people are super clear what you're offering or explaining.

Slide 10

The call to action (CTA). Now tell people what to do. Tell them how to buy, send them to the link in your bio, ask them a question, ask for thoughts or feedback. Be really specific. If people have got this far they're usually engaged and ready to take action.

And that’s it! Follow this formula and you’ll always have people swiping through to the end of your content and taking the exact action you want them to.

I personally love creating carousel posts when I have lots of info to share. Do you use them in your Instagram marketing? If you need help with this or any aspect of your Instagram content strategy then book a free Discovery Call where we’ll chat over a brew about the best way for me to support you.