How to make more Christmas sales: Social proof

It’s great that you talk about your products but even better when happy customers do it for you. Today I'm going to talk to you about the value of “social proof” in your Christmas marketing mix.

What the heck is social proof? It's “…the physiological idea that a person’s decision making is influenced by the decisions of others.” * So in a nutshell sharing customer reviews, feedback and testimonials so that prospective customers see them and are positively influenced by them.

Posting this type of content builds trust, loyalty and is relatively easy to share because happily there are so many options! Here are my suggestions:

• Share screenshots of messages and DMs or design them up in Canva if you have a specific aesthetic going on. Share them on your grid, Stories, Reels and Pinterest.

• Create an Insta Stories highlight so all your amazing reviews are in one place.

• If your customers are up for it then video testimonials are amazing. Share as a Reel and on your Stories.

• Always ask people to tag you in photos and videos of them using or wearing your product. When they do get sharing to your profile.

• Share lovely post comments to your Instagram Stories using the + option next to the comment. This will also get fresh eyes on the original post.

• Reviews and testimonials can also be added to your website and shared in your newsletter. You know how much we Iove repurposing great content!

Make sure you’re asking for social proof as part of your sales process this Christmas and that you leverage it as much as possible.

If you already have a bank of reviews then go back through them and decide how you want to share them using my suggestions as a guide. You could also put a call out to past customers to get some fresh new feedback. It’ll be great for your sales and give you a huge confidence boost at the same time!

If you’d like help with any aspect of your social media content, get in touch for a virtual brew and we’ll work out the best way for me to do this.

*First introduced in 1984 by psychologist Robert Cialdini