How to make more Christmas sales: Make it easy

You might have the best, most engaging social media profiles but this means nothing if your buying process or communication of key info isn't tip top. You need to make it as easy for people as possible. The less they have to do the better.

Here are the things I want you to check:

• Have you got active links in your social media bios? Are they up to date? Do they send people exactly where you want them to go?

• How’s your website looking? Tidy things up. Get rid of old and sold out stock. Make things as uncluttered as possible, especially your home page and navigation bar.

• How’s your Insta shop looking? Again tidy it up. Does it link to your website properly? Are your shopping tags working?

• Are your Pinterest shopping tags set up?

• Is your payment process simple – we’re talking a couple of steps maximum? If you have multiple payment methods do people know about them?

• If you’re a physical shop are you using location tags on your posts so people can find you? Do you need to give information about parking?

• Are you clear about your opening hours or extended opening hours for Christmas?

• Have you explained how much postage is and how long delivery may take take?

• When is your last posting day before Christmas?

• When are you closing your shop or premises for Christmas?

• When will you reopen?

• Are you holding a January sale? Can you give a bit of info about what to expect and how you'll be running it.

Please don’t rely on people finding this info out for themselves. At this time of year they're super busy and often won't have the time or inclination to go searching for it. Post the info as soon as you know the answers to the questions and continue to post it in the run up to Christmas. It’s great customer service and will save you a load of queries during your busiest time too!

Need a hand? Let’s make your Christmas content one less thing to worry about. Book in for a free Discovery Call and I’ll explain how we’ll do this.