The benefits of using Pinterest to market your product business

While platforms like Instagram and Facebook often steal the spotlight, there's one powerhouse you might be overlooking: Pinterest. This visually driven search engine offers an incredibly effective way to showcase your products, drive traffic and boost sales. Here’s why using Pinterest in your marketing will benefit your product business.

1. Visual appeal meets functionality

Pinterest is a visual feast for the eyes. It's all about engaging, inspiring images that captivate users. Unlike other platforms where posts quickly get buried, pins have a long lifespan and can continue driving traffic to your website for months and even years. High quality images and videos of your products will create an instant connection, making potential customers stop scrolling and start exploring your content.

For example, a home decor business can use carousel pins to showcase different room setups or build a look book, while rich pins can include additional info like pricing and availability, making it easy for users to get all the details they need without leaving the platform.

2. A search engine in disguise

Think of Pinterest as a blend between a social media platform and a search engine. Users come to Pinterest to dream, discover and plan. They do this by entering keywords in the search to find what they're looking for. This means your pins can reach a highly targeted audience actively searching for products like yours. By optimising your pins with relevant keywords, you increase your chances of appearing in search results, making it easier for potential customers to find you.

For example, a jewellery brand can optimise their pins with keywords like "handmade silver rings" or "unique gemstone necklaces," increasing the chances of appearing in search results and making it easier for potential customers to find them.

3. Driving traffic and sales

One of the most significant benefits of Pinterest is its ability to drive traffic to your website. Each pin can include a direct link to your product pages. With Pinterest's shoppable pins, users can even purchase directly from the platform, reducing the steps between discovery and purchase. This seamless interaction can significantly boost your sales.

For example, a fashion retailer can create shoppable pins for their latest collection, allowing users to browse and buy without ever leaving Pinterest.

4. Evergreen content

Unlike the fleeting nature of posts on other social platforms, Pinterest pins have remarkable staying power. A pin can continue to circulate and generate traffic long after it's been posted. This evergreen nature of content on Pinterest means your marketing efforts have a longer shelf life, providing ongoing value without constant upkeep.

For instance, a fitness brand can create workout guides and healthy recipes that remain relevant and useful all year round, attracting new people and potential customers over time.

5. Tell a story

Pinterest is not just about individual pins; it's about creating boards that tell a story. By curating boards around themes related to your products, you will attract people who share your interests and style. This not only enhances brand loyalty but also encourages user generated content as your followers pin your products to their own boards, expanding your reach.

For example, a travel accessories company can create boards like "Weekend Getaway Essentials" or "Travel Hacks and Tips," which showcase their products in use and inspire followers to engage, save and share with others.

6. Understanding your audience

Pinterest Analytics offers valuable insights into your audience's preferences and behaviours. By analysing which pins perform best you can better understand what resonates with your audience. This data can inform your broader marketing strategy, helping you create more effective content across all your channels.

For example, a beauty brand might discover that pins featuring makeup tutorials perform exceptionally well, guiding them to create more how to content and video pins to meet their audience's interests.

Pinterest offers a unique blend of visual appeal, search engine functionality and long lasting content, making it an invaluable marketing tool for any product based business. By understanding how Pinterest works you can drive traffic, boost sales and build a buzz around your brand.

Feel free to reach out if you need help getting started on Pinterest. Or if you’re already in the swing of things - happy pinning!