The benefits of using Pinterest to market your service based business
If you're running a service based business and looking for a fresh way to market yourself, let me introduce you to Pinterest. Often overlooked in favour of Instagram or Facebook, Pinterest is a powerhouse for driving traffic and attracting clients. In this blog I’m going to run through the benefits of using Pinterest for your service based business, complete with examples to spark ideas on how you can be using the platform too.
1. Increased website traffic
Pinterest is a visual search engine, which means users actively look for ideas, solutions, and inspiration. This presents a golden opportunity to drive traffic to your website.
Example: Suppose you’re a wedding planner. By creating boards like "Rustic Wedding Ideas" or "Beach Wedding Inspiration," you can pin blog posts, checklists and stunning images from your site. Each pin can link back to your website, driving potential clients to learn more about your services.
FYI – you can use Pinterest to drive people wherever you want them to go. This could be a blog post, landing page, sign up form or a social media post. That’s the beauty of this platform; you’re in total control of where your audience goes.
2. Showcase your expertise
Pinterest allows you to demonstrate your knowledge and establish yourself as an expert in your field. By sharing valuable content, you build trust and credibility with your audience.
Example: If you're a business coach, create pins that link to your articles about productivity hacks, leadership skills or marketing strategies. You might have a pin titled "5 Proven Strategies to Boost Your Team’s Productivity" that leads to a detailed blog post on your site.
3. Longer content lifespan
Unlike other social media platforms where posts quickly disappear from feeds, pins on Pinterest have a much longer lifespan. Your content can continue to be discovered and re-pinned months or even years after you first post it.
Example: An interior designer can pin images from their portfolio or blog posts about design trends. A pin showing "Top 10 Living Room Makeover Tips" can resurface and attract new clients long after it was initially posted.
5. Enhanced SEO
Pinterest pins are indexed by search engines, which means your content can appear in Google search results. This enhances your overall SEO strategy and drives more organic traffic to your site.
Example: A digital marketer can benefit from this by creating pins with titles like "The Ultimate Guide to Social Media Marketing" that link back to in depth blog posts. These pins can rank in both Pinterest and Google search results, increasing visibility.
6. Visual portfolio
Pinterest is inherently visual, making it perfect for showcasing your work and inspiring potential clients. You can create a portfolio board to highlight your best projects, client testimonials and media coverage
Example: A photographer can curate boards with different photography styles e.g. weddings, portraits or family. Each pin can lead back to a detailed gallery on their website, enticing viewers to explore more and book a session.
7. It’s a happy place!
People go to Pinterest to dream and be inspired. It’s a place of positivity and planning. The platform works really hard to cultivate the “online oasis” they’ve created and it’s a proven fact that people buy more when they feel happy and secure.
Example: You're a life coach specialising in personal development. By creating boards filled with uplifting quotes, success stories and self improvement tips, you tap into the positive, aspirational nature of Pinterest. A pin titled "10 Daily Affirmations for a Positive Mindset" might link to a blog post or a downloadable resource on your site. When people feel inspired and secure, they're more likely to book a session with you or sign up for your coaching programs because they associate your brand with the positive emotions they feel on Pinterest.
Building Pinterest into your marketing strategy can bring impressive results for your service based business. By driving traffic to your website, showcasing your expertise and enhancing your SEO Pinterest helps you attract and convert potential clients. So, start pinning with purpose and enjoy the benefits!
Feel free to reach out if you need help getting started or want to share your Pinterest success stories. Happy pinning!
