Five reasons why you need an Instagram Content Strategy for your small business

Let’s talk about the benefits of having a content strategy in place for your small business! Not only will it help you connect with your audience, build your brand and increase your sales but it will also be a massive time saver and keep you organised.

Imagine always knowing what you’re going to say, who you’re saying it to and why. Imagine not feeling overwhelmed and frustrated when you can’t get your thoughts together.

You totally can!

First let’s look at the benefits in more detail:


1. Aligning your Insta activity to make your goals a reality – always have a purpose to your posting and a plan to make it happen. Be in the know about which types of Instagram content suit your messaging the best and understand how to use them individually and collectively.

2. Knowing exactly who you're talking to and how to talk to them – be super tuned into your dream audience, what they need and how you can help them.

3. Always having a plan – you know what to do and why you’re doing it. Say goodbye to overwhelm, confusion and frustration and hello to confidence, creativity and accomplishment.

4. Building an engaged, loyal community who will buy from you repeatedly – no dodgy growth tactics, no short cuts, just you doing your thing spectacularly well.

5. Freedom to experiment and enjoy the time you spend on Instagram – you’ve got your Insta house in order, now you have the time and head space to get curious and try new things.

I LOVE going on this journey with strategy clients. From where we start to where we finish is worlds apart.  More than anything we have the best time together transforming your mindset and how you show up on Insta.

Don’t just take my word for it. This is what the lovely Lucy said when we worked on her rebrand strategy:

“Kat helped me fall back in love with my business, feel proud of it and be passionate about the future! I now completely understand my customers and their needs and how to produce relevant content that fits into my busy life and engages my customers."


Are you ready to feel amazing about your Insta, transform your business and make more sales? Then my Strategy Service is for you. Book a free Discovery Call today to get started.

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How to use the Instagram Notes feature to engage your followers

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How to convert your Instagram followers into buyers