How to use the Instagram Notes feature to engage your followers

What are Instagram Notes?

Notes are short posts, up to 60 characters long, which are displayed at the top of your IG message inbox for 24 hours. Your connections can see and respond to your Notes in the app, providing an easy way to spark conversation and engagement.

How do I create them?

To create one head to your messages (or chats as Instagram now likes to call them) inbox where you'll see your profile picture. Click on the + symbol and type in your note and choose who you want to be able to view it.

You can also record a super short 5 second video and/or add a track from the Instagram music library.

Your note will then be visible for 24 hours. People can respond by tapping on it if they want to.

So what's the point?

Well I wouldn't spend too much time thinking about them but if you do remember they are a good way to get a conversation going.

You could also use them for a nifty bit of promo. Here are some examples:

"Check out our latest collection"

"New product now live!"

"Special offer coming soon..."

"Sale now on!"

"Have you bought your (insert significant occasion) gift yet?"

You could also use the space to voice an opinion, ask for feedback or react to something that's happening in your industry. The odd rant won't hurt either!

Remember you only have 60 characters, Notes only stay up for 24 hrs and you can't link drop.

And there you have it, a useful tool for creating engagement that doesn’t require too much thinking about. If only the rest of Insta was this uncomplicated!

If you need support with any aspect of your Instagram marketing then do get in touch for a free Discovery Call. We can chat over a brew to decide which of my services is right for you and your business.