How to refresh your Instagram account

If things are feeling a bit stale or you’re doing the same thing over and over again with little or no results, it’s time to give your Instagram account a refresh!

With a little bit of spring cleaning and some thoughtful updates, I promise your Instagram account will be ready for a fresh new season of growth and inspiration in no time.

Follow these simple steps:

  1. Is your profile photo current? Upload a new one if not.

  2. Review your bio - make sure it’s up to date and says exactly what you do and who you do it for.

  3. Tidy up your Stories highlights. Get rid of old Stories and out of date collections. Add fresh content and new cover images.

  4. Refresh your pinned posts. Is there new/updated info you can pin?

  5. Review and refresh your hashtag set. Get rid of giant, overused ones and add smaller, more niche ones in.

  6. Revisit your content themes - do they still align with who you are and who your business serves?

  7. Try a new type of content or style of design. Experiment. Have fun. Push yourself outside of your comfort zone!

  8. Set fresh goals for the month/quarter/year and align your Instagram content to help you achieve them.

There you go - fresh Insta vibes and a profile you’re proud of!

If you need support with any aspect of your Instagram marketing then do get in touch for a free Discovery Call. We can chat over a brew to decide which of my services is right for you and your business.

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Why brand values are an important part of your Instagram Strategy

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Instagram content types and how to use them