Instagram content types and how to use them

In this blog I want to explain the different types of Instagram content and how you could potentially use them.

Grid posts, Stories, Reels, Carousels and Lives all have a different purpose and a different vibe but they are all great for showcasing your brand's unique personality on Instagram and building relationships with loyal, engaged customers or clients.

Here’s a run through of each one and some ideas for the types of content you could be creating.

Grid posts

• For visibility and engagement

• Create images, infographics and memes

Stories

• Build trust and connection and encourage engagement

• Create behind the scenes content, ask me anything, polls and customer reviews

Reels

• For visibility and brand awareness

• Create content that promotes your services, play with trends, be funny or create short tutorials

Carousels

• Use them to educate and engage

• Create content to convey information, guides or tell a story

Lives

• For brand awareness and relationship building

• Organise collabs, Q&A and tutorials

You can use all of these content types or some of them. You can do a pick and mix or experiment with something new. Always consider how they could compliment each other. For example after posting on the grid, could you then go on Stories for a quick chat to pick out the detail from this post?

Try to also consider how people are consuming content on Instagram. There are so many different options, it’s going to vary from person to person. Some people may only watch Stories. Some people may stick to what’s served up to them in their feed. Others might never look at Reels. Using a mix of the different Instagram types will increase the chances of your content being seen.

Remember, only you know what works for your audience so hopefully over time you’ve figured out what works best for them. And if you haven’t yet then this is where the experimentation comes in.

Hopefully this overview will help you decide which type(s) of Instagram content you want to create and how you can use the features for maximum impact to reach as many people as possible and create a loyal customer following. If you need advice on your content strategy or perhaps you want someone to do it for you then I have the perfect services. Book in for a free Discovery Call and we’ll chat through your options.