Instagram Content Strategy essentials

There are the four main content types that will help you build your brand reputation, grow your community and make sales:

• Educate

• Entertain

• Insire

• Sell

You need a mix of them all in your content plan. Never focus solely on sales. People want the bigger picture before they buy. They have to go through the know, like, trust process. Having a mix of them all in your content plan will make this happen.

Let’s have a look at some examples...

Educate: Share valuable, relevant knowledge

·        Give a tip or advice

·        Create a step by step tutorial

·        Explain how something works

·        Answer your FAQs

·        Explain your design & making process

·        Share your thoughts or opinions

·        Bust popular myths in your industry

Entertain: Show that you ‘get’ your audience

·        Share a funny story

·        Share a mishap

·        Show a transformation or before and after

·        Share a meme

·        Go BTS in your shop or workspace

·        Do a 'meet the team'

·        Collaborate on a Live or post with someone you love or respect (doesn't have to be the same industry)

Inspire: Make people feel something or take action

·        Share your biz journey - the highs and the lows

·        Celebrate your accomplishments

·        Create a gift or style guide

·        Share who or what inspires you

·        Shout out a small biz you admire

·        Set a challenge

Sell: No explanation needed here!

·        Ask your audience what they need

·        Ask your audience to help you make decisions about your products

·        Create product posts explaining the benefits or transformation of your product or service

·        Share special offers & events

·        Share great reviews and feedback

·        Share User Generated Content

·        Promote your blogs, downloads and newsletter

Now tell me, are you using a mix of these content types? Go back over your last 9-12 Instagram posts and take a look.

Is your mix right? Do you need to adjust things? Let me know what you discover and if you need help with your content strategy then I'm your gal.

My content creation package will solve all your content problems. Sign up and I’ll plan and create these different content types for you and advise which type of Insta post (posts, Stories, Reel) they work best with. I’ll also schedule them for you.

No more bad content days ever again! Get in touch today to discuss the details.