January content Ideas

Has your content mojo disappeared? I get it! It’s January, it’s cold, we’re missing our twinkly Christmas lights. Don’t worry I’m here to help get you back on track.

Here are 31 social media content ideas to keep your socials engaging and value packed throughout January. And don’t panic – you don’t have to do all of these! Pick and mix as you like in what ever content format you choose.

Week 1: Starting the year positive:

1.        Happy New Year Post: Share a motivational message and invite followers to share their business goals.

2.        Behind the Scenes: Show your workspace or team preparing for a successful year.

3.        Goals Spotlight: Post your business goals for 2025 and inspire followers to set their own.

4.        Customer Highlight: Feature a testimonial or success story from a past client.

5.        Before and After: Showcase how your product/service transformed a customer’s life or business.

6.        Inspirational Quote: Share a motivational quote that really means something to you.

7.        Poll or Question: Ask your audience about their challenges or plans for the new year.

Week 2: Adding Value

8.        Educational Post: Share 3 quick tips related to your niche (e.g., marketing, productivity, or styling).

9.        Myth-Busting: Debunk a common misconception about your industry.

10.   Free Resource: Promote a downloadable guide, checklist or worksheet.

11.   Day in the Life: Take your audience through a typical day as a business owner.

12.   Customer FAQs: Answer a frequently asked question about your product/service.

13.   Trending Topic: Weigh in on a recent trend or news relevant to your audience.

14.   How To Video: Show your expertise with a quick tutorial.

Week 3: Building Connection

15.   Your Business Story: Share how and why you started your business.

16.   Personal Win: Celebrate a recent success and thank your audience for their support.

17.   Interactive Post: Host a quiz or “this or that” poll in your stories.

18.   Throwback: Share an old photo and reflect on how far you’ve come.

19.   Gratitude Post: Thank your customers or supporters for being part of your journey.

20.   Fun Fact: Share an interesting or surprising fact about your business or industry.

21.   Shoutout: Highlight another small business or collaborator you admire.

Week 4: Showcasing your expertise

22.   Case Study: Share a detailed story of how you helped a customer achieve results.

23.   Trend Predictions: Post your forecast for your industry in 2025.

24.   Your Process: Explain your workflow or how your service works in a carousel post.

25.   Quick Tip: Share one actionable piece of advice your audience can use immediately.

26.   Customer Reviews: Post a glowing testimonial with a lovely graphic or photo.

27.   Work Smarter: Share tools or apps that help you run your business more efficiently.

28.   Sneak Peek: Tease an upcoming product, service, or event.

Week 5: Wrapping Up January

29.   Best of January: Share your top post, moment or achievement of the month.

30.   Interactive Question: Ask followers what they want to see more of in February.

31.   Reflection Post: Reflect on January, lessons learned and what you’re excited about next.

These ideas are designed to build engagement, establish your expertise and showcase your personality and business values. Remember they don’t all have to be pre-planned posts. In the moment Insta Stories are brilliant for showing up when inspiration strikes!

I hope these content prompts are helpful for you. If you need a hand then get in touch for a chat and don’t forget to subscribe to my weekly newsletter for all your Insta and Pinterest news and updates.