My social media predictions for 2025
Every year, I dust off my crystal ball and predict what might (or might not) happen in the world of social media. So, here are my musings for 2025. Realistic trends or just my personal wish list? You decide!
Social media as a search engine. This has been brewing for years, but it's here now. With the rise of keywords in captions and profiles optimised for search, social media is increasingly replacing traditional search engines for inspiration, information and news (fake or otherwise).
The demise of hashtags. Remember the glory days when hashtags boosted reach into the thousands? Those days are gone. Now, hashtags categorise content, which is still useful for searchability, but with Insta being increasingly vague about their effectiveness and how many to use I think their days are numbered. Keywords in captions is queen. Could hashtags be phased out altogether? I hope so!
More private interactions. DMs and private groups are where it's at. With privacy being a priority, platforms like Instagram have already upped their game in 2024 with enhanced DMs, Close Friends lists and Broadcast Channels. Expect even more in 2025 as we go incognito and want to create safe spaces.
Bye bye follower numbers? Follower counts could finally become irrelevant. Insta needs to stop sitting on the fence and retire them entirely, shifting the focus to genuine community building. Imagine how liberating that would be!
Authenticity is everything Here's one for your buzzword bingo: authenticity. Being true to yourself, having fun and experimenting will attract people to your brand. We're done with the fluff—no one has time for it anymore. Be unapologetically you. Everyone else is already taken!
What do you think? Are we on the cusp of exciting change, or am I dreaming? I'd love to hear your thoughts and don’t forget to subscribe to my weekly newsletter for all your Insta and Pinterest news and updates.
